There are almost 3.8 billion smartphone users worldwide, which is 48.46% of the total population. Is your business one of them?
An Android mobile app can do wonders for your business. It can help you boost your marketing efforts, sales, revenue, and other internal business operations by opening the window to whole new features & audiences. However, the process is not as simple as it seems. While developing an Android mobile app for your business, you need to consider a lot of factors. But most of the business owners skip this part and make mistakes that directly affect their business outcomes. Usually, these mistakes fall in the area of logistics and we can easily avoid them by paying due attention.
Let’s dig deeper into the most common mistakes that people make while developing an Android mobile app for their business.
Not Doing Proper Research
Most of the time, business owners don’t conduct a thorough research into their industry before they start creating an Android mobile app. Android app development process is driven by a set of goals, so you need to consider a range of factors before getting started with your idea. Otherwise, your efforts will be in vain.
Start with factoring the primary goal of your Android mobile app, the nature of your business, targeted audience, competition, Unique Selling Proposition (USP), and budget. A thorough research based on these factors will help you create a reliable and efficient app within budget. Also, keep in mind, never decide in haste.
Not Communicating Briefs Properly
Before starting with the app development process, if you don’t communicate your briefings and expectations to the app developer clearly, you’re going to be in trouble. This is because your development team won’t have an idea about what exactly they need to create and how much time and resources are required for the same. This can lead to delays in the app development process which can cause a rise in your costing.
To avoid this situation, you should be able to explain to the developer what features you need within the app, what kind of user interface you are expecting, and what type of visuals should be there. You can make use of flowcharts, diagrams, and sketches to explain your idea to the designers and developers. Explain everything like where users will navigate when they click a specific button, the positioning of the Call to Action (CTA) buttons, which tabs should be there in the menu, and so on.
Including Too Many Features & Navigation
It’s a great idea to build an Android mobile app with some unique features and functions. But including too many of them will hamper the user experience. You need to keep in mind that while creating an application, you must keep it simple to allow easy navigation. Also, every additional feature will add to the cost and time of the app development process. The cost of developing a multi-functional mobile app will obviously be higher than that of a simple one. Besides this, you are not sure if these extra features are going to be of use to the targeted audience.
So, start with building an app that serves the primary goal of your business. Later on, when it starts performing, you can always update it with new features and optimize as per the users’ feedback.
Focusing More on the Designing while Forgetting the User Experience
Having a visually appealing Android mobile app with a bad user experience won’t take you far. While developing the app, you need to keep in mind the needs of your potential customers and not just aesthetics. On the other hand, if you only care about the visuals, users might visit your app in great numbers but won’t stay for long, resulting in a significant loss of potential customers.
User experience will play a crucial role in engaging your customers with the app and improving the app downloads. Make sure that the designing of the app is simple and user-friendly, so that the users can navigate through different screens easily. Build the application while keeping your customers in mind because, at the end, it’s not only about the visuals, but about the functions as well.
Having No Idea for Marketing Strategy
When you are investing a lot of your time, money, and efforts in building an Android mobile app, you must not forget to build a marketing strategy for promoting it to the right audience. Remember that building an app is one thing, but reaching out to the right audience is different. Also, there’s huge competition in the market as so many apps are available in almost every niche. Unless you create a solid marketing strategy and execute it with the right guidance, it is nearly impossible for your app to get found in the Google Play Store and earn sufficient downloads.
So, prepare an effective marketing strategy by doing a detailed research on your target audience, optimizing app storage pages and creating relevant campaigns. This will help you to establish your Android mobile app better in front of your audience and reach more people for greater app downloads.
Collaborating with an Experienced & Professional Mobile App Development Team is Crucial for Success
Investing in Android Mobile App Development is an important decision of your company, so never hand it over to inexperienced service providers. Don’t go for unreliable firms or freelancers just to save a few bucks because you need expertise to create a quality product and spending some extra money for that is indeed worth it. Also, it takes a lot of time to develop an android mobile app. For example, 2-3 months or even more. There might be multiple revisions before you can launch the app for the users.
Hiring an experienced team of app developers will help you make things perfect, so you can fulfill this process faster and better. Decide carefully while choosing them because you might have huge expectations with the project and you are going to pay for it.
Hire Experts For Your Android App Development
At Tech9logy Creators, we have an in-depth understanding of the Mobile App Development Services. Having worked in all industries with both big & small firms, we have the experience to empower your business with our result-driven approach. We create mobile apps that deliver high-impact solutions and maximize ROI.
Let us bring together our knowledge and expertise to help you avoid mistakes while developing an Android mobile app that serves your business goals.