Social Proof is a proof or demonstration of people purchasing goods and services of a particular store such as reviews, testimonials or social shares. This helps in encouraging other customers to do so. Reviews and the number of purchases of a particular good or service from an online store gives mental satisfaction to people and hence stimulates them to buy the product. Online shopping is considered “risky” by a lot of customers; Therefore, knowing that a significant number of people have purchased good or service keeps them satisfied with their decision. There is always a need for a potential customer to know that he is investing his money in the right product, therefore, social media reviews, blogs, articles, comments, and shares encourage them to purchase a product. Having proof of your sales can be used as a marketing tool for your business. A study shows 27% of the online customers read reviews of the products they want to buy. An online testimonial of customers can increase the business value and pushes potential leads to become full-time customers. Mouth publicity, both positive or negative can take your online store to sky-high limits or crash it in no time. Social media has enabled the customer to feel secure and free before making a purchase. This is why many companies these days have a testimonial section on their website where the customers and employees of their organization have described their experience with the company. It is being used as a smart marketing tool these days.
Having social proofs can be beneficial for all industries but it is mainly relevant for e-commerce. With the growth of technology and the use of the internet, the e-commerce industry is widely spreading among people, therefore, the use of social proofs for them is highly acknowledged.
It is crucial to have positive social media proofs. Having negative reviews and feedback can bring down your business into ashes. It will eventually discourage potential buyers to purchase goods and services from your website, hence resulting in a downfall in your yearly sales. Having complaints from your customers will also allow the public to see how your company reacts to all the complaints. An individual’s voice on social media is never unheard therefore it is important to keep a positive brand image online as well as offline.
Tech9logy Creators understands the value of social proofs and can help you maintain a good brand image in front of your online audience. Achieving e-commerce success is made easier when Tech9logy Creators takes care of each and everything. Our eCommerce Website Development Services will keep your customers engaged at your website without costing you a huge fortune. To know more about our services check out the services column on our website.