In today’s ever-changing business environment, it’s essential to establish personalized marketing strategies & stronger connections with your customers.

Salesforce is currently the #1 cloud-based Customer Relationship Management (CRM) platform that lets you keep track of customer interactions and sales data. It comprises various products to ease business operations. Salesforce Marketing Cloud is one effective tool for creating better marketing strategies and delivering personalized customer journeys.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud (SFMC) is the leading email marketing software that helps you create magnificent marketing strategies. Such approaches provide you with a competitive advantage and empower you to connect with your audience in a more meaningful and personalized way.

This powerful tool features multi-channel engagement, digital marketing, marketing automation, analytics, personalization, and much more. It incorporates potent tools like Journey Builder, Data Studio, Email Studio, Advertising Studio, Social Studio, Social Studio, Mobile Studio, and Interaction Studio.

Benefits of Salesforce Marketing Cloud

Let’s go through the different benefits of using Salesforce Marketing Cloud for your enterprise

1. Unleash Data-Driven Customer Messaging

Salesforce Marketing Cloud enables businesses to send personalized messages to customers based on their current data and then render new messages based on real-time customer data interactions and changes. Journey Builder engagement data have multiple branches and two types of data define its path:

• Contact Data- Contact data refers to data associated with the contact you wish to share information with. Any changes to this data determine which journey branch to consider. For example, a lead gets converted. When you update the SFMC data, the contact gets automatically removed from the lead branch and goes to the customer journey branch.

• Journey Data- Data that corresponds to a customer’s interaction with SFMC journey like email reads or clicks is called Journey data. It’s quite obvious for a customer to receive multiple emails after making a purchase. Salesforce Marketing Cloud detects the customer’s interaction with your email and responds accordingly.

2. Relish Multi-Channel Messaging

The best part about using Marketing Cloud Engagement Journey Builder is that it lets you create journeys consisting of email and SMS messaging. Such multi-channel messaging features provide multiple benefits for your organization:

• Send customized service & support content to your customers. Prioritize SMS to communicate urgent information like changes in your existing services, service executive on their way, or support status.

• Send emails & SMS to communicate after-sales communications. For example, you may create a new journey for shipment status, product delivery info, registration, customer satisfaction form, etc.

• Send reminder emails to convey the financial status of loans and credit cards. For instance, you can remind customers about loan repayment by triggering an SMS message on the payment due date.

3. Unlock Personalization with Dynamic Components

Salesforce Marketing Cloud incorporates dynamic components that foster personalization for email recipients to boost engagement further. Here are the dynamic components of SFMC:

• Dynamic content – You can effortlessly create customized mail content and subject lines based on someone’s specific contact or journey data. The message recipient and their specific characteristics in the data decide the email content. This helps you ensure a personalized experience while eliminating the creation of multiple versions.

• Dynamic sending profiles – It lets you develop custom email-sending addresses that are displayed on email communications. For example, you can allot specific sales executives’ email addresses based on their relationship with the mail receiver.

Last Verdict

Salesforce Marketing Cloud is a powerful product that allows businesses to elevate their digital marketing game with its comprehensive, data-driven, and customer-centric approach. Creating impactful and personalized marketing campaigns is crucial in today’s competitive landscape. SFMC empowers your business to enhance customer journey and improves the chances of lead conversion.

Want to bring the best out of your marketing campaigns?

Tech9logy Creators is a well-known Salesforce Development Company with over 10 years of experience. Our expert team consists of certified developers well-versed in different Salesforce products. Opt for our professional Salesforce Marketing Cloud services to offer personalized experiences to your customers and deliberately improve your marketing campaigns. Contact us to know more.