Nowadays, having an online presence is everything. With customers preferring the convenience of online shopping, having a website that represents your brand can be a true game changer.
However, when given a mirror, many companies don’t see their brand’s accurate reflection on their website. The dire need to have one often results in a website or a store that looks like every other, having no soul of its own.
This is where a website redesign comes into play.
Let’s start by answering the most basic question—What is a website redesign?
It is an in-depth process of revamping a current website from head to toe. This can include changes to the design, user interface, content, and how the customers complete their journey.
While it may sound simple on paper, a redesign is a complex process that demands special time and attention. It starts with a deep audit to note all the changes and ends with the successful launch of a revamped website.
Understand that a redesign is more than just changing the appearance. It changes the way your customers interact and can directly impact the quality and length of their journey on your website. The complexity is why there are numerous agencies offering website design & development services to businesses worldwide.
The most common reason businesses opt for a website redesign is rebranding. It is a major overhaul of the corporate image of the company that can include changing its name, logo, concept, and what it stands for. Since the core of the business shifts after a rebrand, it becomes obvious to change the website according to it.
Selling products and services is how businesses move towards getting successful. The website design often flows around a series of top-performing products and services.
One would need to change the elements and user interface after launching a new best seller. Some businesses pivot their entire design and marketing approach around a new product.
Websites with outdated designs leave an unpleasant taste in the visitor’s mouth. Poor designs do more damage than just being a visual eye-sore, they discourage visitors, leading to poor traffic.
A website redesign tackles the UI/UX problems that pull a website’s performance, transforming the visitor experience, subsequently, improving traffic.
While conversions depend on the traffic generated, a website can have good traffic but sub-par conversions. Converting a visitor into a customer is tough, especially on a website that isn’t optimized for it. Reasons behind this problem can be slow pages, too many pages between product search and purchase, confusing checkouts, lack of payment gateways & more.
Make a Plan
As basic as it sounds, a website redesign starts with a plan. It is a complex process which requires clear objectives and a plan on how to achieve them. Set a few measurable goals like leads & conversions and determine what needs to change to get those numbers.
You can get a few pointers online but remember that each redesign needs a custom plan according to the current performance, goals and nature of the business.
Review the Current Website
To reach where you aspire, you must know where you stand.
Have an in-depth review of the current level of your website. From interface changes that make it easier to navigate the website to colors and elements that can distract your customers, cover as many factors as possible.
Your competitors are not your enemies.
There will always be businesses that sell the same product/service as you and maybe to the same target audience too, but that doesn’t brand them as your enemies. Study your competition and know which ones rank above you. Analyse them—How does their website look? What have they prioritized? Is it working for them?
Take all the data you have from the methods above and list all requirements for your website redesign. The more detailed, the better.
Strike out the ones that you don’t deem necessary and prioritize those that will directly improve website performance, visitor experience and prospect conversions.
Get the Right People
With the new and improved formula for success at the palm of your hand, what’s left now is to find the right people to implement it.
This is easier said than done. There are numerous designers and developers to choose from! The research to shortlist the perfect one could take days but is important nonetheless.
Lucky for you, an agency that offers top-notch website design & development services with a pool of talented individuals is near. We at Tech9logy Creators boast 9 years of experience in creating eye-catching websites that are a treat to navigate around.
Connect with us to know more.