Introduction to Bluetooth Marketing/Proximity Marketing
Digital Marketing Company Faridabad

Digital Marketing Company

Save Time, Generate Results!

Introduction To Bluetooth Marketing

Bluetooth marketing involves marketing to consumers at the right location at the right time with extremely relevant as well as personalized notifications. Marketers across different verticals are starting to realize that proximity marketing provides immense potential other than just delivering coupons and vouchers. These tools function optimally when there are employed by brands to better comprehend the requirements and demands of their customer base and patterns in purchasing behaviour.

Also termed ‘hyperlocal marketing’ proximity marketing targets potential consumers with personalized advertisements based on how close a consumer is to a specific location and drawing them to make a buying decision in the immediate future.

The future of mobile marketing hinges on personalised campaigns. The more information you have about consumers and you target them as per parameters such as geographical location and demographics the faster your app user base will ramp up along with retention as well as engagement.

Location based campaigns are vital for retailers as these campaign supply informative alerts at the right time such as when consumers are close to the store or close to a particular product in a store.

In proximity marketing with beacons, a Bluetooth enabled mobile device at a particular place is set up within the range of the beacon and communicating data as text, images or video through the respective mobile app. There exist certain conditions to implement this marketing technique.

  • The consumer should be carrying a Bluetooth enabled mobile device at the place where the proximity marketing technique is implemented.
  • A beacon has to be deployed in the region where the consumer is presently situated for dispatching and receiving marketing messages or other kinds of data.
  • The targeted consumer must have the relevant mobile app installed on the phone that has the ability to accept push notifications.

Once the brand deploys a beacon in the location chosen for promotion the communication happens in three steps.

Device detection – A Beacon searches for Bluetooth enabled mobile devices in its range. It also broadcasts its ID number (Which is unique to a specific beacon in that place) at regular intervals. The mobile app will have a list of ID numbers of each of the beacons that have been activated and link them with their location. When the device matches a beacon’s ID with the ID stored in the mobile app it will inform the app that the beacon is close by.

Permission request – For each Bluetooth enabled mobile device found within the proximity range of the beacon it will dispatch requests to consumers requesting permission to communicate with their respective mobile device.

Content upload – When the consumer gives permission, the app will inform the consumer of an alert showing a message. Clicking on the message opens the alert letting the consumer view personalized marketing message for products nearby.

Bluetooth marketing forms part of a larger domain of marketing termed proximity marketing. The idea behind the former is that the proximity of an individual allows a company to deliver a marketing message regarding products close by.

The beauty of Bluetooth marketing is that you can change your advertisement at your convenience. It can be leveraged in multiple environments aimed at different demographic units. You are communicating directly with the prospect via their mobile phone.

Our Portfolio

We love to work on creative ideas and polish them to perfection!

python-logo
django-cms
elastic-logo
m-logo
redis-logo
se-logo
Our Portfolio

Trusted by the world's best

blog

Stay up-to-date with latest trends, news and updates of web and digital space.
Why Choose Salesforce Consulting Partners for Your Enterprise?

Salesforce is the #1 CRM platform enabling enterprises to improve their sales operations and close…...

Continue reading
Top 10 Magento Development Companies in India

In recent years, Magento has witnessed a sharp incline as an eCommerce development platform. You’ll…...

Continue reading
Top 12 Salesforce Development Companies in USA

Salesforce has become one of the most trusted CRM platforms in today’s digital landscape. Top…...

Continue reading
Role of Salesforce Cloud Products in Driving Business Transformation

Salesforce has emerged as the #1 Customer Relationship Management platform in today’s competitive business landscape.…...

Continue reading
Unwrapping Joy: Inside Tech9logy Creators’ Christmas Celebration

Christmas is about cherishing precious moments with loved ones, spreading joy and kindness, and rhyming…...

Continue reading
Why Choose Salesforce ISV Partners for Your Next Salesforce App?

Salesforce has become the leading Customer Relationship Management (CRM) platform, with over 150,000 enterprises trusting…...

Continue reading

Start Your Digital Journey With Us

What Client Say

" The team @ Tech9logy have been outstanding in assisting our business with Salesforce development work. I can't speak highly enough of Tech9logy for their professional service and communication. They are extremely organized, can work independently, and are able to effectively multi-task to ensure that all projects are completed in a timely manner. "

-Luke Hales (Australia)

" I have been working with Tech9logy for over 2 years, developing a School Management App. They are a fantastic team and would recommend them to any person or company considering their services. "

-John Ordovas (UK)

" We had a difficult and complicated project that required several custom modules. Team did a wonderful job! Their finished product exceeded our expectations and our users LOVE the added functionality! Would definitely recommend it. We have just opened a maintenance agreement for ongoing work with Tech9logy. Thanks again for all the hard work Team! "

-Sean Hughes (US)

" We hired Tech9logy Creators to handle our online promotions and campaigns. Being professional in Digital Marketing strategy, great attention and suggestions was shared by tech9logy team for our site. I could tell that Tech9logy Team really understood our brand and brought the desired outcome for the project. Most importantly, we have seen growth to our business leads and steady increase in our traffic! Highly recommended for all online promotions. "

-Aman Dalal (India)

Contact Us

Get Free Estimation