Hello, internet pioneers!

In case you are operating an online store, you understand that an excellent eCommerce strategy is not a one-size-fits-all solution. This is because you are putting the pillars of your strength on the shoulders of a giant such as Salesforce Commerce Cloud. Your process of selling to a consumer is completely different than selling to a business, and not appreciating this difference between B2B and B2C may break your whole digital transformation process.

Let us go into an explanation of how you can custom-fit your approach to these two vastly different buyers.

B2C Commerce: The Impulse Velocity

Consider the time when you last purchased a new pair of shoes online. It was quick, pictorial, and perhaps even impulsive, right? It is that of B2C commerce.

The B2C consumer is seeking a hassle-free, beautiful, and customized experience. Your attention should be on Salesforce Commerce Cloud.

• Immersive Visuals: Quality images and video that prove the desire.
• Personalized Recommendations: AI-based product recommendations based on the history of do-not-resuscitate.
• Frictionless Checkout: One-click purchase, pay in various ways, and see your shipping information. It is aimed at speeding up the landing page till order confirmation.

Your site must create the sense of an upscale personal shopper, and it should take the user through the trip in no time, making it emotional.

B2B Commerce: Logic of Logistics

Now, shift your mindset. The B2B commerce buyer is not buying to have fun; he or she is satisfying a planned, budgeted business requirement. Their buyer process is multifaceted and rational and has many decision makers.

To be a successful B2B storefront, Salesforce Commerce Cloud needs other key features, including:

• Account hierarchies: This is used to maintain sophisticated company structures that have a number of users, roles, and permissions.
• Contract Pricing and Custom Catalogs: Displaying customized product lists and prices using pre-negotiated contracts.
• High-Volume Reordering: This feature allows fast, large, or scheduled ordering through procurement portals.
• Deeper Integrity of CRM/ERP: The commerce site should communicate with inventory and accounting systems on the back end.

The B2B portal should serve as an effective self-service-based procurement solution that reduces the complexity. It is not so much about a beautiful journey but about simplification of complex transactions and their compliance.

Your Partner: The Importance of an Essential Role

Salesforce Commerce Cloud and its ability to accommodate speed (B2C) and complexity (B2B) is not something to be attempted single-handedly. It is at this point that a reliable Salesforce Consulting Partner is your secret agent.

A seasoned partner may be able to evaluate your distinctive business model, be it pure-play B2C, B2B, or a hybrid business model B2B2C, and set up the platform to fit like a glove with the buyer behavior. They guarantee that your technical strategy returns as much as possible on your investment and provides a smooth customer experience (CX) through all of its channels.

Knowing how to customize a commerce strategy that would actually work with your customers? Check out our Salesforce Services and begin a dialogue on how to make your online storefront ideal. We are here to make even a complicated problem in commerce easy to solve and make a profit!

Who Are We?

Tech9logy Creators is a Registered Salesforce Consulting and ISV Partner Company with over 11+ years of Salesforce experience. We have a certified team of Salesforce developers with extensive knowledge about Salesforce Commerce Cloud and provide you with the best-in-class personalized apps. 

Contact Tech9logy Creators to hire salesforce commerce cloud consultants that help you to design a Salesforce Commerce Cloud strategy that fits your buyers—and your business—perfectly.